As the year draws to a close, many businesses are left rushing to finish projects and tie up loose ends. Quarter 4 (Q4) often ends up being one of the busiest times of the year for many business leaders. Before you disconnect for a well-deserved break, take some time to properly wrap up this year […]
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Salesforce for Small Businesses Salesforce is one of the most popular customer relationship management (CRM) software platforms available. Many businesses use it to help track customer data, create actionable sales and marketing insights, and connect cross-department teams. Salesforce is a powerful CRM software tool with an ecosystem of applications to solve almost every business need.
Is Salesforce Essentials Worth It For Small Businesses? Read More »
As a business owner, you know that customer loyalty is essential: Happy customers return more frequently and spend more over time, increasing your profits and ROI. According to Bain, in some industries, just a 5% increase in customer retention can produce more than a 25% increase in profit. So why do many companies continue to focus on
Customer Loyalty Management for Small Business Read More »
If you want your organization to thrive in the face of constant change, you need to invest in a solution that ensures your data is accurate and usable. And this is where data automation can help. What is Data Automation? Data automation is defined as the process of leveraging technology to upload, handle, and store
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CRM tools are the backbone of today’s profit-driven businesses. These systems are designed to encompass all the information necessary to facilitate and maintain a positive relationship with both clients and prospects. Perhaps the biggest name in the realm of CRM solutions is Salesforce—the #1 CRM platform for growing businesses. Considered a “client success platform,” Salesforce’s
Salesforce Configuration vs. Customization Read More »
I previously wrote about what revenue operations (RevOps) is and how it can help a business. Now, let’s get a bit more specific on what a company can do and why they should do it. But first, here are a few stats to keep on your radar… If your organization is already moving on their
Why Consider a RevOps Strategy? Read More »
Are you ready to improve your business but not sure what the next step should be? Whether you’re a successful startup looking for growth or an established enterprise wanting to improve processes, most organizations will find they need a reliable business consultant at some point. Business consultants help improve your business by providing expert advice
Types of Business Consultants Read More »
August 2021 is a big month for us at 5P Consulting. 5 years ago I took a risk and started the firm in the middle of a very stressful time in my life. The foundational idea I had was to create a firm people loved working for and clients loved working with. When I created
5 Year Anniversary of 5P – What We’ve Learned Read More »
Data is one of the biggest drivers for modern businesses. You can collect and use data on almost anything to improve your business, from clients’ social media preferences to specific buying times for certain demographics. It’s important that your organization pivots to a modern data architecture approach to get the most out of this nearly
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Have you ever wanted to use your services over another? Or, have you wondered what marketing messages would be most effective on certain customers? Predictive analytics help businesses like yours sort through historical data to find patterns and trends. Today, machine learning and other AI tools are helping to refine analytics for more accurate
How AI & Predictive Analytics Helps Your Rev Ops Strategy Read More »
