Service As A Business and Some of Its Benefits

New models and approaches constantly emerge in today’s rapidly evolving business landscape, reshaping traditional paradigms. One such innovation gaining prominence is service as a business or Saab. Saab represents a transformative concept that redefines how service operations are conceptualized, delivered, and monetized and combines the principles of service businesses with the advantages of digital technologies, revolutionizing how companies operate and create unique value propositions for service providers and customers. 

Service as a Business (SaaB) is a platform that delivers all components of service operations as a primary offering including sales, delivery, customer success management, financial management, planning, and more. It is a comprehensive service solution that caters to the needs and preferences of its customers.

The Saab model is designed to enable services businesses to run more efficiently because it delivers innovation, automation, and the intelligence that service businesses need to gain a competitive edge in today’s market. 

Benefits of SaaB

The Service as a business (Saab) model offers several benefits for companies that adopt it. Here are some key advantages:

Full Business Visibility

This platform offers a 360 view of the entire business from service interactions, to employees, and customers with the end goal of providing business leaders with a single source of truth. Easy access to this information and the ability to customize data within a single system and create personalized dashboards and analytical reports allows for more efficient and effective business decisions.

Sales and Service Agility Enhancing Customer Experience

A seamless customer experience that allows your sales teams to meet your customer where they are and stay connected. With access to customer insights, sales, and service teams can improve customer engagement with access to real-time data and the ability to act on that data which leads to higher customer satisfaction.

Sustainable Business Model

The Saab model is a services business solution that promotes sustainability by focusing on long-term customer relationships, minimizing waste, and maximizing automation and technology with the ability to adapt to the needs of the business. 

What Is Certinia?

Certinia, formerly, FinancialForce, is a cloud-based enterprise resource planning (ERP) Saab that operates on the Salesforce platform, utilizing Salesforce’s infrastructure and integration capabilities. Certinia offers a suite of applications designed to streamline and automate various aspects of services operations, including financial management, revenue recognition, billing, project management, resource planning, time tracking, and talent management.

These applications are integrated and provide real-time visibility into financial and operational data, enabling organizations to make informed decisions and manage their business processes more effectively.

Benefits of Certinia

Some of the benefits of Certinia include:

  • Integrated Financial Management: Certinia offers a comprehensive suite of financial management tools, including general ledger, accounts payable, accounts receivable, cash management, and fixed assets. Integrating these functions within a single system can improve efficiency and accuracy in financial processes.
  • Real-time Visibility: The platform provides real-time visibility into financial data, allowing businesses to monitor their financial health, track key performance indicators, and make informed decisions based on up-to-date information.
  • Streamlined Processes: Certinia automates various financial processes, such as billing, invoicing, and expense management. Automation reduces manual tasks, minimizes errors, and saves time enabling finance teams to focus on more strategic activities.
  • Collaboration and Workflow: Certinia facilitates collaboration and workflow across different departments within an organization. It allows for seamless communication and coordination between finance, sales, services, and other teams, improving cross-functional efficiency.
  • Scalability and Flexibility: As a cloud-based solution, Certinia offers scalability, allowing businesses to adapt and grow without significant infrastructure investments. It can accommodate the needs of small startups as well as larger enterprises.

Certinia is a Saab provider, and its ERP solutions powered on the Salesforce platform provide the foundation for businesses to adopt a service-centric approach by integrating various service-related functions. By utilizing Certinia’s offerings, companies can enhance their service capabilities, drive customer satisfaction, and establish long-term partnerships—a key objective of the Saab model.


If Certinia is the solution you need to take your business to the next level, let 5P be your partner in implementing, and customizing the platform to meet your business needs. At 5P we are experts, have a dedicated team, and years of experience implementing and integrating cloud-based business applications. Reach out to us today for a free consultation and start reaping the benefits of Certinia.

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